Apex Manufacturing is a $14M/year B2B brand with strong product-market fit but no repeatable inbound engine. Sales currently rely on referrals and trade-show contacts — which means revenue is unpredictable and growth is capped by the founder's network. We're proposing a 90-day engagement to build the first version of an inbound system: a content engine, a lead-capture layer, and a 6-touch nurture sequence — the foundation that lets you stop trading time for pipeline.
By Q4 we expect this engine to be producing 15–25 qualified inbound conversations per month at a customer acquisition cost under $400. That's a 4×–6× improvement on current paid efficiency.
Each item below is a tangible deliverable — no abstract "consulting hours." If it's not on this list, it's not in scope.
A single-page positioning brief: ICP, pain points, proof, message-market fit. Distilled from 5 customer interviews.
12 long-form articles built from your team's existing tribal knowledge. SEO-optimized, designed to rank.
A high-intent lead magnet (industry calculator), capture form, and CRM integration on the existing site.
Six emails that convert lead-magnet downloaders into discovery calls. Copy + automation in your ESP.
A one-page proposal template, an objection-handling guide, and a 15-minute pitch deck for your reps.
A single-screen view of inbound traffic, lead-magnet conversions, and pipeline contribution. Refreshes daily.
Working cadence: weekly Monday standups (30 min), end-of-week written update with everything shipped, async Slack channel for day-to-day questions.
All three tiers are full engagements. The difference is depth — how much we own end-to-end vs. how much your team executes with our playbooks.
Reply with the tier you'd like, sign above, and we'll send the kickoff packet within 24 hours.
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